I’m Jerica Santana, a makeup artist and beauty educator with over 17 years of experience creating confident, camera-ready looks across bridal, commercial, and educational settings.

My career has taken me from cosmetic brands and classrooms to on-set productions and private studios. I’ve worked with iconic brands like MAC, Bobbi Brown, Sephora, Lancome, Benefit Cosmetics, MERIT Beauty; trained at the Makeup Designory in NYC, and built a business I am so proud of grounded in both artistry and connection.

Makeup, to me, is more than product, it’s craft, intention, and transformation. Whether I’m teaching a client how to enhance their features or designing a look for media, I approach every face with purpose, skill, and care. I don’t believe in trends for the sake of it, I believe in creating looks that feel true to the person wearing them.

Based in Rochester, NY, I offer private lessons, professional makeup applications, and on-set services for events, media, and more. My goal is simple: to help you show up as your most confident, authentic self whether you’re doing the makeup or sitting in my chair.